A concept identity for a cocktail-led dining room built around chess. Self-directed, not a client engagement.
Challenge
Every chess room looks the same.
The usual chess-themed room hangs giant pieces on the walls and calls it a concept. We wanted something for adults on a proper night out. A fine dining room's polish with a bar's pulse. The game had to show up in the structure of the room, not the decor. Chess-themed rooms already exist, so the identity couldn't claim to be first. It needed its own angle.



Solution
One hue per shot. Chess, served.
Every image uses one saturated hue plus a neutral. A piece only ever appears as part of the drink or the table, like a knight standing in a coupe. The evening runs like a game, from Openings to Endgames. Tables are numbered by chess coordinate, and the bill arrives on a card marked Check. The mark is two hand-inked knights facing each other. A thin L-shaped line, the knight's move, runs through the system as a divider and a repeating pattern.
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