The name gave us the idea. Bodhi means wisdom and clarity, and -ium suggests an element, a foundation. Lora's editorial warmth carries headlines and brand voice. Geist's precision runs the interface and body copy. The mark is a pixel-grid tree that reads two ways at once, as a root system and as a data structure. Deep forest green and warm yellow give it authority without the cold blue of the category. We delivered the logo suite, typography, colour, website and social assets under one brand guideline.